PROJECT | SavingGraceMarketing

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The creative assets and messaging developed with BTC Bank's new branding were crucial for introducing the refreshed identity to its audience, ensuring that the visual and communicative elements effectively represent its standing as Missouri's leading agriculture bank.

BTC BANK REBRAND - CREATIVE

BTC BANK - COPYWRITING

BTC Bank Customer Letter

Revealing New Brand To Customers

Communicating directly with BTC Bank customers through a letter about the rebrand and the meaning behind the new logo was crucial to ensure transparency and foster trust. It allowed BTC Bank to explain the symbolism and intent behind the changes, reinforcing their dedication to community, youth, and agriculture while reassuring customers that the values they rely on remain steadfast. This approach helped to maintain a strong connection with thir customers and aligned them with BTC Bank's evolving identity and continued commitment.

Click Here To View Letter

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BTC Bank Guidelines

Brand Identity and Messaging

I spearheaded the creation of the BTC Bank brand guidelines by meticulously designing the layout, writing cohesive branding statements, and outlining the new brand identity. This comprehensive guide serves as the cornerstone for all BTC Bank communications, ensuring consistency and coherence across every touchpoint. By defining color schemes, typography, and logo usage, along with the tone and voice for marketing materials, this document not only reinforces the bank’s professional image but also strengthens its connection with customers by presenting a unified brand experience.

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BTC Bank Blog Article

BTC Bank: A Legacy of Stability, Trust, and Community Commitment

In this blog post, we delve into the rich legacy of BTC Bank, capturing the essence of its long-standing commitment to community and financial integrity. Through engaging storytelling, we bring this pivotal part of BTC Bank's history closer to our readers, allowing them to appreciate the foundational values that continue to drive the bank's success.

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