Mid-America Music Festival

Our strategy is crafted from a profound understanding of the festival's audience dynamics, which have accumulated over the years, allowing us to engage deeply with potential attendees. We focus on delivering campaigns highlighting the festival's exciting lineup and unique experiences and resonating with the community's spirit. This community-centric approach supports the festival's charitable mission, fostering a genuine connection with the audience and enhancing their overall experience.

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In 2024, we implemented a comprehensive digital advertising strategy, utilizing a mix of awareness, traffic, and search ads to optimize reach and engagement. This targeted approach helped us to effectively manage ad spend, ensuring that each dollar was maximized to increase visibility and drive ticket sales. The results were clear:

• Organic Reach: Achieved a monthly average of 35,495*, demonstrating strong engagement and consistent growth in audience interaction.

• Paid Reach: Amplified our presence with a monthly average reach of over 100,000*, significantly expanding our audience base.

 

Through these efforts, Saving Grace Marketing will contribute to a successful festival season and reinforce the event's reputation as a key cultural and charitable highlight in the region. We are proud to play a role in meeting and exceeding marketing goals, paving the way for future success.

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*Result totals through April 2024.